Studio

Warum?

A question made of yarn.

Colours, shapes and first ideas

Warum? is a small studio in Vienna where crocheted characters and textile objects with an identity of their own are made.

The name means “Why?” and stands for curiosity, memory and the small questions every story begins with.

Every figure is made slowly and entirely by hand. We use no bought patterns and no mass production. Each piece begins with an idea, a sketch or a memory and grows step by step into a unique character.

Everything is made in the studio in Vienna, with high-quality materials and plenty of time for every detail. Warum? brings together design, craft and a calm way of telling stories through objects that are meant to stay.

Design, craft
and stories.
In a studio in Vienna.

Warum? was born from the wish to think about design in a slower, more personal way.

After many years in fashion, retail and wholesale, I began designing crocheted characters that were not meant to be merely decorative, but to carry an emotion or a story.

What began as a creative search gradually grew into a universe of its own.

A world of figures, memories and handmade stories.

The way from sketch to character.